Brand Activations & Shopping Centre Experiences
House of Hobby designs interactive creative activations that attract visitors, increase dwell time and create memorable brand experiences.
Our workshops are ideal for:
• Shopping centre activations
• Retail events
• Brand launches
• Community festivals
• Seasonal campaigns
These experiences are designed to be:
• Highly engaging
• Easy to participate in
• Instagrammable and shareable
• Suitable for large audiences
Examples of past activations include:
• DIY craft bars
• Immersive workshops
• Pot painting and plant workshops
• Mini art workshops for families
• Seasonal craft experiences
“Thank you so much for working with us on the school holidays workshops They were really popular, and most tickets sold which was great to see. Your team were brilliant and really took initiative, I was on leave the first week and I heard of zero issues so a huge thanks to everyone who worked the sessions.”
— Belmont Forum Marketing Manager
More than just a workshop
House of Hobby partnered with Bstore to deliver a multi-layered brand collaboration that blended creativity, community and storytelling.
The partnership included an influencer launch event, a consumer workshop experience and collaborative content creation, designed to generate both in-person engagement and digital reach.
By combining hands-on creativity with brand storytelling, the activation created a memorable experience that connected guests with the Bstore brand in an authentic way.